Digital Marketing News

Mobile-First Indexing Made the Phone the Primary Website

In March 2018, Google announced that it was rolling out mobile-first indexing more broadly. That meant Google’s systems would use the mobile version of a page for indexing and ranking when a site was migrated.…

Chrome’s Better Ads Filtering Raised the Bar for Ad Experience

In February 2018, Chrome began filtering ads on sites that failed the Better Ads Standards. This was not a blanket ad blocker, but it did signal a clear direction: disruptive ad experiences were becoming a…

Facebook’s News Feed Reset Made Organic Reach Harder to Count On

January 2018 opened with one of Facebook’s most important News Feed changes. Facebook said it would prioritize posts that encouraged meaningful interactions between people, which meant users would see more content from friends, family and…