Category Archives for News

Google Web Guide Points SEO Toward Topics, Entities and Clear Answers

In August 2025, Search Engine Journal covered Google’s Web Guide and what AI-organized search results could mean for SEO strategy. The shift is important because search is moving beyond a simple list of blue links.…

The H1 2025 Marketing Numbers Confirm Social and Creators Are Driving Purchase Decisions

By July, the first half of 2025 had produced a useful set of signals. Marketing Dive’s H1 digital marketing statistics pointed to continued growth in social media advertising, more influencer partnerships and strong evidence that…

Meta Lead Gen Works Best When SMBs Measure Lead Quality, Not Just Volume

Paid social was not only about TikTok uncertainty in 2025. Search Engine Land’s paid social coverage highlighted how Meta Ads could support lead generation for local, B2B and more complex sales cycles when setup, targeting…