Google’s May 2020 Core Update rolled out during one of the strangest periods in modern search behavior. Consumer needs, local restrictions and ecommerce demand were changing quickly because of the pandemic, while Google released a…

In October 2019, Google announced BERT, a language understanding update designed to help Search interpret more nuanced queries. Google said BERT would help with ranking and featured snippets, especially for longer or more conversational searches…

In August 2019, Google published guidance for site owners about broad core updates. The post encouraged site owners to focus on content quality, expertise, presentation, comparison to other pages and whether the content would be…

Google’s June 2019 Core Update was notable partly because Google pre-announced it, giving site owners advance notice that a broad update was coming. The rollout produced major discussion across SEO communities and reminded businesses that…

Google’s March 2019 Core Update was one of the most discussed search updates of the year. Some sites saw recoveries from earlier losses, while others experienced new volatility. For SMBs, the update reinforced that SEO…

Google’s August 2018 broad core update became widely known in the SEO community as the “Medic” update because many health, wellness and other trust-sensitive sites appeared heavily affected. Google described it as a broad core…