Category Archives for Search Everywhere Optimization

16Dec
By SEO , , ,

Google Adding Experience to E-A-T Raised the Bar for Trust Content

In December 2022, Google updated its Search Quality Rater Guidelines and added another E to E-A-T: experience. E-E-A-T stood for experience, expertise, authoritativeness and trust, reinforcing the idea that useful content often benefits from first-hand…
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30Nov
By AIO/AEO/GEO , , ,

ChatGPT’s Launch Quietly Started a New Era for Marketing Workflows

On November 30, 2022, OpenAI released ChatGPT as a research preview. The launch did not arrive with the full marketing frenzy that would follow in 2023, but it marked the moment generative AI became accessible…
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26Aug
By SEO , , ,

Google’s Helpful Content Update Put People-First Content on the Map

In August 2022, Google announced the Helpful Content Update, aimed at rewarding content that leaves visitors feeling satisfied and reducing visibility for content created primarily to rank in search engines. The phrase “people-first content” quickly…
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27May
By SEO , ,

Google’s May 2022 Core Update Put Durable SEO Back in Focus

Google released the May 2022 core update on May 25, with rollout expected to take one to two weeks. Like other broad core updates, it was designed to improve the overall relevance and usefulness of…
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25Feb
By SEO , , ,

Page Experience Came to Desktop Search and Put UX Back in the SEO Brief

In February 2022, Google began using page experience signals as part of desktop ranking systems. Mobile had already received the Page Experience rollout in 2021, but desktop mattered for many B2B, professional service and higher-consideration…
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17Dec
By SEO , , ,

The December Product Reviews Update Raised the Standard for Comparison Content

In December 2021, Google rolled out another product reviews update, building on the first version from April. The update focused on rewarding review content that offered deeper research, original insight and useful evidence instead of…
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26Nov
By SEO , , ,

Google’s November Core Update Put Holiday SEO Volatility in the Spotlight

Google’s November 2021 core update began rolling out on November 17, right before a critical holiday shopping period for many businesses. Core updates are broad changes to Google’s ranking systems, and this timing made the…
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30Jul
By SEO , , ,

Google’s Link Spam Update Put More Pressure on Clean Link Practices

In July 2021, Google reminded site owners how to handle commercial links and rolled out a link spam update. The message was straightforward: paid, sponsored and affiliate links need to be qualified properly, and manipulative…
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25Jun
By SEO , , ,

The Page Experience Update Made Website Performance a Search Conversation

In June 2021, Google’s Page Experience update began rolling out. Core Web Vitals became part of the search conversation for more business owners, bringing metrics like loading performance, interactivity and layout stability into everyday SEO…
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11Dec
By SEO , , ,

The December 2020 Core Update Closed a Volatile Search Year

Google released the December 2020 Core Update after a year of unusual search behavior, pandemic disruption and rapid ecommerce growth. For many site owners, it was one more reminder that organic visibility can move even…
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