27Jan
January 2023 was the month many business owners first realized generative AI was not a distant technology story. ChatGPT had launched only weeks earlier, but by early 2023 it was already being discussed as one…
Category Archives for Search Everywhere Optimization
16Dec
In December 2022, Google updated its Search Quality Rater Guidelines and added another E to E-A-T: experience. E-E-A-T stood for experience, expertise, authoritativeness and trust, reinforcing the idea that useful content often benefits from first-hand…
30Nov
On November 30, 2022, OpenAI released ChatGPT as a research preview. The launch did not arrive with the full marketing frenzy that would follow in 2023, but it marked the moment generative AI became accessible…
26Aug
In August 2022, Google announced the Helpful Content Update, aimed at rewarding content that leaves visitors feeling satisfied and reducing visibility for content created primarily to rank in search engines. The phrase “people-first content” quickly…
27May
Google released the May 2022 core update on May 25, with rollout expected to take one to two weeks. Like other broad core updates, it was designed to improve the overall relevance and usefulness of…
25Feb
In February 2022, Google began using page experience signals as part of desktop ranking systems. Mobile had already received the Page Experience rollout in 2021, but desktop mattered for many B2B, professional service and higher-consideration…
17Dec
In December 2021, Google rolled out another product reviews update, building on the first version from April. The update focused on rewarding review content that offered deeper research, original insight and useful evidence instead of…
26Nov
Google’s November 2021 core update began rolling out on November 17, right before a critical holiday shopping period for many businesses. Core updates are broad changes to Google’s ranking systems, and this timing made the…
30Jul
In July 2021, Google reminded site owners how to handle commercial links and rolled out a link spam update. The message was straightforward: paid, sponsored and affiliate links need to be qualified properly, and manipulative…
25Jun
In June 2021, Google’s Page Experience update began rolling out. Core Web Vitals became part of the search conversation for more business owners, bringing metrics like loading performance, interactivity and layout stability into everyday SEO…