Category Archives for Search Everywhere Optimization

20Nov
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Google Set the Page Experience Timeline and Gave Site Owners a Deadline

In November 2020, Google announced that page experience signals would roll out in ranking in May 2021. The update would combine Core Web Vitals with existing signals such as mobile-friendliness, HTTPS and intrusive interstitial guidelines.…
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26Jun
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Core Web Vitals Put Website Experience Into the SEO Roadmap

In 2020, Google announced that page experience signals, including Core Web Vitals, would become part of Search ranking. The metrics focused on loading performance, interactivity and visual stability. For marketers, this connected technical performance to…
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15May
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The May 2020 Core Update Hit During a Period of Unusual Search Behavior

Google’s May 2020 Core Update rolled out during one of the strangest periods in modern search behavior. Consumer needs, local restrictions and ecommerce demand were changing quickly because of the pandemic, while Google released a…
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25Oct
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Google’s BERT Update Made Search Intent Harder to Fake

In October 2019, Google announced BERT, a language understanding update designed to help Search interpret more nuanced queries. Google said BERT would help with ranking and featured snippets, especially for longer or more conversational searches…
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13Sep
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Google’s New Link Attributes Added Nuance to SEO Hygiene

In September 2019, Google introduced new link attributes: rel=”sponsored” for paid or sponsored links and rel=”ugc” for user-generated content. Nofollow also became more of a hint for Google rather than a simple directive in all…
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26Jul
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Mobile-First Indexing Became the Default for New Websites

Starting July 1, 2019, Google made mobile-first indexing the default for new websites. That meant Google’s systems would primarily use the mobile version of a new site’s content for indexing and ranking. For years, mobile…
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07Jun
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The June 2019 Core Update Made SEO Volatility Hard to Ignore

Google’s June 2019 Core Update was notable partly because Google pre-announced it, giving site owners advance notice that a broad update was coming. The rollout produced major discussion across SEO communities and reminded businesses that…
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22Mar
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The March 2019 Core Update Reminded Site Owners That Quality Compounds

Google’s March 2019 Core Update was one of the most discussed search updates of the year. Some sites saw recoveries from earlier losses, while others experienced new volatility. For SMBs, the update reinforced that SEO…
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10Aug
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The August 2018 Core Update Put Trust Under a Microscope

Google’s August 2018 broad core update became widely known in the SEO community as the “Medic” update because many health, wellness and other trust-sensitive sites appeared heavily affected. Google described it as a broad core…
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30Mar
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Mobile-First Indexing Made the Phone the Primary Website

In March 2018, Google announced that it was rolling out mobile-first indexing more broadly. That meant Google’s systems would use the mobile version of a page for indexing and ranking when a site was migrated.…
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