11Dec
Google released the December 2020 Core Update after a year of unusual search behavior, pandemic disruption and rapid ecommerce growth. For many site owners, it was one more reminder that organic visibility can move even…
Category Archives for Search Everywhere Optimization
20Nov
In November 2020, Google announced that page experience signals would roll out in ranking in May 2021. The update would combine Core Web Vitals with existing signals such as mobile-friendliness, HTTPS and intrusive interstitial guidelines.…
26Jun
In 2020, Google announced that page experience signals, including Core Web Vitals, would become part of Search ranking. The metrics focused on loading performance, interactivity and visual stability. For marketers, this connected technical performance to…
15May
Google’s May 2020 Core Update rolled out during one of the strangest periods in modern search behavior. Consumer needs, local restrictions and ecommerce demand were changing quickly because of the pandemic, while Google released a…
25Oct
In October 2019, Google announced BERT, a language understanding update designed to help Search interpret more nuanced queries. Google said BERT would help with ranking and featured snippets, especially for longer or more conversational searches…
13Sep
In September 2019, Google introduced new link attributes: rel=”sponsored” for paid or sponsored links and rel=”ugc” for user-generated content. Nofollow also became more of a hint for Google rather than a simple directive in all…
26Jul
Starting July 1, 2019, Google made mobile-first indexing the default for new websites. That meant Google’s systems would primarily use the mobile version of a new site’s content for indexing and ranking. For years, mobile…
07Jun
Google’s June 2019 Core Update was notable partly because Google pre-announced it, giving site owners advance notice that a broad update was coming. The rollout produced major discussion across SEO communities and reminded businesses that…
22Mar
Google’s March 2019 Core Update was one of the most discussed search updates of the year. Some sites saw recoveries from earlier losses, while others experienced new volatility. For SMBs, the update reinforced that SEO…
10Aug
Google’s August 2018 broad core update became widely known in the SEO community as the “Medic” update because many health, wellness and other trust-sensitive sites appeared heavily affected. Google described it as a broad core…